Ben Mills, CFO and strategic finance leader, was recently featured on the March 25, 2025 episode of Marketers Unleashed, hosted by Kathryn Strachan.
In this episode, Ben and Kathryn dive deep into one of the most critical—and often overlooked—relationships in a business: the one between the CMO and the CFO.
Drawing from his background in public accounting and his years as a CFO, Ben brings a practical lens to the conversation. He discusses how finance and marketing teams can work in lockstep to align strategic goals, manage budgets more effectively, and ultimately position marketing as a high-value investment rather than a cost center.
Key topics covered include:
- How CMOs can build stronger relationships with finance leadership
- What CFOs actually look for when reviewing marketing budgets
- Tactics for reframing marketing spend as a driver of growth
- Insights on navigating budget constraints during uncertain economic conditions
- Ways to break down silos between departments to increase alignment and impact
Whether you’re leading a marketing team or managing the financial side of a growing business, this episode is packed with relevant insights that bridge the gap between performance marketing and financial accountability.
👉 Listen to the full episode below: